#TipToShare from one of my online mentors:
The most important skill you need to develop to succeed in your small business.
And that is “Marketing.”
Marketing is about getting new customers to your business. If you don’t know how to get customers, you don’t have security or stability. This is why many business owners are stressed.
Remember, money is the lifeblood of your business. No customers. No money. Period.
Unfortunately, for whatever reason, many small business owners don’t invest enough time to learn marketing. Instead, they focus too much on the other part of business operation.
Listen, I don’t care if you’re the best service provider or you have the best product, pero kung wala ka namang customers, you’re dead. I can’t emphasis enough the power of marketing.
In particular, I’m talking about “Direct Response Marketing.”
Basically, there are two approaches in marketing. Direct and Indirect.
Most magazines talks about “Indirect” or “Branding.” Their goal is primarily for people to remember your business and hopefully, someday they’ll buy your product. Their intention is NOT to generate action now.
If you have hundreds of Millions of Pesos to burn and have lots of time to wait, then go ahead with “Branding.” Gayahin mo ang Nike, Coca-Cola, and other large companies.
But if you’re a small business owner and you don’t have a lot of money, direct response is the way to go. It’s the proven marketing strategy for small businesses.
Two words: Direct and Response.
“Direct” because you’re marketing DIRECTLY to your prospective customers.
“Response” because you’re asking them to RESPOND immediately.
So your marketing materials must have a “Call To Action” like:
Visit our store now
Call Us Now at xxx.xxx.xxxx
Go to our website at www.
Click here to order today.
Your goal is to turn prospect into a lead and customer as soon as possible. Why? Because as soon as they become a customer, you’ve generated money for your business.
Again, money is the lifeblood of your business. The more money you have the better for you as an Entrepreneur.
Kaya ka nga nag negosyo e, para kumita ng pera at hindi para ma stress lang o masabi lang na Entrepreneur ka.
So commit yourself to be become a marketer. From now on, you’re not just a “Business Owner” but you’re a “Marketer” of your business.
It’s liberating to know that everyday, you have enough new customers coming in to your business.
If you have an online business, it’s great if you have a consistent traffic to your website and turning visitors into a customer.
Key points to remember:
